Photo Credit Hassaan Khan
Nice to meet you. I am Arif Samad.
A product designer based in Karachi. Currently a Sr. Manager - Head of UX Design @ Softoo. Previously at Airlift Technologies. Adjunct Faculty, Interaction Design @ IVS . Adjunct Faculty, UX Design @ NUST
A self-taught Product Designer passionate about designing digital experiences that leave a positive impact. I am a native of Karachi, Pakistan, and have a background in Marketing-Management; in which I hold a Masters of Business Administration degree. I started my journey in 1999 at that time I was in Grade 9. I started my design journey as a Macromedia Flash animator, after 3 years of animation I quit, and start learning Graphic and Web Design. Later on I shifted my career to UX and visual design.
My designs have been instrumental in raising a $130.45 million funding for a quick commerce, warehousing, logistics, lastmile startups, and products being used by millions across the globe.
Design is a problem solving activity. As a designer, I fee that the perfect design not only involves visual aesthetics, but even more importantly, an interface that functions well. I enjoy solving complex business problems with delightful and intuitive design solutions based on user needs and business goals.
If you think that I would be a great fit to your team as a freelance/part time/full time designer or if you’re a fellow designer,feel free to contact me via email or LinkedIn. I’m always looking for talented people to work on projects together and to share knowledge related to design.
Resume-
600+
Students Trained
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250+
UX Projects
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25+
Workshops & Trainings
Leveraging design process as a business tool
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Tools
- Figma
- Adobe XD
- Sketch
- Photoshop
- Illustrator
- Zeplin
- Google Analytics
- Jira
- Azure
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Skills
- User Centered Design
- User Research
- UX Audit
- Wireframing
- User Testing
- Prototyping
- Brand & Logo
- Information Architecture
- Team Management
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Industries
- Fintech
- e-Commerce
- Healthcare
- Education
- Ride Hailing
- Last Mile
- Travel
- Real Estate
- Warehousing
- Telecom
Books I'm Reading
Learning, like Design is never complete. Here are some of the books that have inspired me and helped me shape my thinking as a designer.